Our Story

Designed by a Nurse. For Nurses.

It started at St Thomas' Hospital in London - one of the busiest hospitals in the country, right by the Thames and the London Eye.

Melda was an NHS nurse. Every shift was 12 hours on hard hospital floors. By hour 8, her feet were burning. By hour 12, her back was screaming. She'd limp to the London Underground dreading doing it all again tomorrow.

She tried Crocs. Cold feet, heel slipping off mid-rush. She tried trainers. Heavy, hot, worn out in weeks. She tried expensive insoles, gel pads, compression socks. Nothing worked.

So she designed her own shoe.

The Clomfy Soho Clog was born in a flat in Soho, London - engineered specifically for the demands of healthcare work. Cloud-foam cushioning that absorbs shock on hard floors. A fleece sock lining that keeps feet warm through overnight shifts. Non-slip soles for wet hospital corridors. Lightweight enough that you forget you're wearing them by hour 4.

She wore them on her next shift. By hour 12, her feet felt better than they had at hour 1.

Within weeks, her colleagues were asking for pairs. Then their colleagues. Then entire wards. Nurses started buying two and three pairs in different colours. They'd message their group chats telling everyone to order.

Today, over 50,000 healthcare workers across the UK, Nigeria, Australia, and the US trust Clomfy to get them through every shift. From NHS hospitals to care homes, from London to Lagos to Los Angeles.

Because the people who look after everyone else deserve shoes that look after them.

Shop the Soho Clog